Whole Foods name game

Whole Foods wanted to sell a sweetener called evaporated cane juice. The FDA didn’t like it. From the American Council on Science and Health,  You Say Sugar – Whole Foods Says ‘Evaporated Cane Juice’ And Charges More

A cake of evaporated cane juice is sucrose, mostly.  A class action lawsuit and the FDA says that is misleading. And Whole Foods likely found a way to charge more for it.  Probably not misleading unless some of the cane cakes came from sugar beets.  Well, they could go all the way and hide the identity with (2R,3R,4S,5S,6R)-2-[(2S,3S,4S,5R)-3,4-dihydroxy-2,5-bis(hydroxymethyl)oxolan-2-yl]oxy-6-(hydroxymethyl)oxane-3,4,5-triol

But that sounds way too much like it’s a chemical and not a wholesome food.

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4 responses to “Whole Foods name game

  1. At least they removed the oxidane.

  2. Even ‘cane juice’ may be misinterpreted. If you call it ‘Ravenna grass extract’ you could market it as an organic health food. 😉

  3. Maybe if the called it Sea-Sugar, people would gladly pay more.

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